A whopping 93% of online experiences start with a search engine. This is not going to change in the foreseeable future. That’s why SEO has to be the number one priority for your website.
You might hire the best web design Cardiff agency to build a stunning website. But it won’t be of much use if your website has no visitors. Without a strong online presence, you’re better off not having a website.
Here are 8 things you can do today to boost your website’s Google ranking...
Use images and optimise them
Images are a great way to garner attention. Moreover, they help your visitors in processing your message faster. By using images, you can make use of the ALT tags to optimise your images, and help track the search engine bots to index them.
A blog will not only help you in establishing yourself as an industry expert, it provides a wonderful opportunity to target your keywords. Take time to find topics your audience is interested in and create content that will provide value. Be sure to publish regularly. Google loves fresh content, and by blogging regularly, you are giving the search engine bots a reason to crawl your site.
Improve website loading speed
Your visitors will not wait for more than 3 seconds for your website to load. If it takes any longer, expect 40% of your visitors to leave your site. A high bounce rate can affect your rankings. So hire a web design Cardiff professional to improve your website loading speed.
Optimise your site for mobile devices
If your website isn’t mobile-friendly, chances are that’s one of the reasons why you are not raking higher up in Google. With more and more people relying on their mobile devices for online search, it only makes sense to invest in a mobile-friendly website.
Keep your URLs short and simple
While it’s a good idea to optimise your URLs, avoid stuffing them with multiple keywords. A short, simple, easy-to-remember URL is a lot more attractive than a complicated URL.
Add an SSL certificate to your website
If your website collects any information from your visitors, it’s important to secure your site with an SSL certificate. This is a mandatory requirement, which can affect your Google rankings directly.
Make it easy for users to find your contact information
If your users have a hard time finding contact information on your site, they will simply leave your site in frustration. And Google takes this seriously. Websites that make contact information accessible have higher credibility and thereby merit higher rankings.
Get rid of dead links
Dead links are not good for SEO. So be sure to remove all dead links. You can use a link checker to find out all the links on your site that have errors. And then, fix those links.
Rhys Welsh Web Design Cardiff is a leading web design agency with years of experience. Whether you need a new site, need help with SEO or want to add content to your site, we are happy to help. Get in touch with us today.