Content is an important part of online marketing. But the truth is that very few companies actually produce viral content that gets shared like crazy. Without a high level of engagement, your content is unlikely to fulfil its purpose.
However, there are several ways to create shareable social media content. Let’s take a look at some top tips.
Avoid copying content from other websites. Instead, create original content and offer value to your audience in your own way. This is the only way to stand out from the crowd and convert readers into followers.
Focus on quality
This might seem like an obvious point, but it’s too easy to forget. If you want people to share your content, there’s no way out of this. You must create high quality content. Avoid superficial topics that just touch the surface. Take time to research and find the kind of content your audience is looking for.
Understand what your audience likes to create suitable content. Find out about the programmes and events they attend, what they watch on TV, the books they read etc. This way, you can create contextual content in real time to reach your audience.
Publish personal content
Engage your audience by showing your human side. Share behind-the-scenes photographs and anecdotes. This will give your audience some idea about your company. They would understand that your company is being managed by creative humans who provide a personalised service.
Respect audience feedback
Respect the feedback and opinions of your followers. They must feel that you value their input and suggestions. You could collect feedback on your products/services by using surveys and polls. Listen to what your audience is saying and respond to their queries, issues and complaints.
Hashtags are a great way to become popular. The more people find your content, the higher the shares you get. This is an effective way to increase your reach on several social channels. Consider using some trending hashtags. You can even come up with your own hashtag to engage your audience.
You don’t have to be serious about your brand all the time. Sometimes, it’s good to engage your audience using humourous content. When you make people laugh, you are able to create a better bond. Some ideas for humorous content include sharing a comic/meme, asking silly questions, publishing “truth or myth” questions, or even celebrating odd holidays.
We hope these creative ideas will help you in creating some useful and engaging content for your audience. Rhys Welsh Social Marketing Cardiff is a leading agency with years of experience.Whether you need help creating a social marketing strategy or are looking for a professional web design Cardiff agency we’d be happy to help. Get in touch today!