Customer experience in the digital world is evolving constantly. That’s why marketers should keep up with the latest trends in customer experience. In fact, Enhancing and personalising customer experience is the biggest priority for more than 55% of businesses.
Businesses with a good digital customer experience (CX) can expect to charge a premium of up to 25% on their offerings. However, a poor CX can put off customers.
Chatbots are the Future
Chatbots are a great tool not only for offering customer service but they an aid in marketing and sales too. There are two huge benefits to using chatbots than chatting with a real person – availability and speed. Artificial intelligence (AI) can not only handle more queries compared to humans but they can do so at lightning fast speeds.
Voice Commerce is Showing Promise
Voice assistant technology is making strong entry into our lives. Alongisde voice-activated speakers, there’s also been a dramatic change in consumer behaviour. In fact 72% of people owning a voice-activated device use their device as part of their daily routine.
Many eCommerce businesses are already selling through voice commerce and this trend is only going to grow in 2020.
Using headless commerce solutions, businesses can offer eCommerce experience on an array of devices including smart speakers.
Focused Navigation Bar
Online users are impatient and expect to find the information they’re looking for quickly without any hassle.
If navigating your website is difficult or confusing, it will frustrate your visitors and they’re likely to leave your website, never to return. So it’s crucial to ensure the navigation bar and panels are designed with user experience in mind.
Your navigation menu should lead your visitors to the right page quickly and without any confusion. If you can do that, you can expect to improve your user experience and consequently your ROI.
Tracking and Analytics
Analytics can assess whether your website is working for you. Analytics and tracking should be an integral part of your website’s design. The final design must include features to analyse key indicators like goals, traffic and conversions.
On-site security is a significant part of a good website. Your website must include the essential privacy and security protocols like HTTPS, GDPR compliance, etc. among other things.
Conclusion
Your website is a fabulous marketing tool that can boost your ROI tremendously. A holistic approach can put you on the path of growth. Be sure to hire a reliable and professional web design agency that will work with you to deliver the results you seek. Contact Rhys Welsh Design today to discuss your web design project.