You have probably got one of the most attractive website designs in the industry. However, all your efforts will come to naught if you are not generating enough leads from your website. An expert web design Cardiff service will ensure that your website contains all the essential tools required to generate leads.
Web Design Cardiff can help your business
How to convert leads to customers?
Have you been often piqued by the fact that your website is getting the eyeballs but there is not enough lead generation? It is important to always remember that simply collecting visitors’ email addresses is not enough.
A lead is basically a person or company that shows interest in your company and therefore supplies his information to you. There are certain things you should do before you even contemplate converting leads into customers.
Primarily, you need to enhance your website with features such as blog, newsletter sign ups, freebies in the form of ebooks and whitepapers, and links to your social media handles where necessary. A contact form on every page of your website can also help bring customers closer to you.
Why inbound leads are better than cold calling?
When someone visits your website, he is looking for something particular. This simply means that the prospective customer has some expectations in mind. This is further strengthened when he signs up for your newsletter or leaves his email contact for you to get in touch with him.
Cold calling, on the other hand, takes individuals by surprise because they are not actually expecting a call from you.
What you can use on your website to generate leads?
You can generate a good number of leads by designing your website in a manner that will accommodate what any web designer service will suggest. A contact form must be easily accessible from your website.
Autoresponders are confirmations you send to people who visit your website and ask for newsletters or free articles. You can include some questions in the email to know your prospective customers better.
Use high visibility enquiry forms to help your prospective clients to ask you for information. The design of the enquiry forms should not intimidate them but instead encourage them to feel free to ask for more information about your products and services.
How blogging can help generate leads?
Blogging has time and again proved to be one of the best internet marketing tools that companies can use for lead generation. Interesting content and high frequency of publication can be two ways in which you can use blogging.
But it is not enough to just create a blog and then expect it to generate leads on its own. Tracking leads, linking to your lead pages and getting people to increasingly subscribe to your blogs can be of help.
Getting leads and converting them into customers can be quite a daunting effort if you do not design your website in the right manner. Approach a web designer today and get your website up and running with plenty of leads in no time.
Take a look at some of our lead generator web design portfolio.