Jewellery and Gems Website

Design Brief

The business sell a range of top end gems and jewellery for consumers. The client had previously abandoned a project with another website company, as they were not happy with the results and in particular the overall first impression. The new website had to sell their products in a professional and eye catching manner.

One of the key focal points of the website redesign was the use of imagery. Recognizing the significant impact visuals have on visitors, the design incorporated high-resolution images that showcased the exquisite beauty and craftsmanship of the products. These visuals immediately captured the attention of visitors, leaving a lasting impression and enticing them to explore further.

To ensure ease of navigation, a user-friendly interface was implemented. Clear and well-organized menus and categories were strategically placed, allowing visitors to effortlessly browse through the different collections and offerings. This intuitive navigation system facilitated a seamless user experience and made it convenient for customers to find the specific gems or jewellery pieces they desired.

The website also leveraged interactive elements such as slideshows and galleries to engage visitors. Multiple slideshows and galleries were integrated into the design, allowing visitors to view the products from various angles and perspectives. This interactive feature enabled them to appreciate the intricate details of the gems and jewellery, aiding them in making informed purchasing decisions.

In order to facilitate online purchases, a secure shop system was implemented. This system allowed visitors to add products to their cart, make secure online payments, and track their orders. Robust security measures were put in place to protect customer information and ensure a safe and trustworthy transaction process.

Overall, the Jewellery and Gems website underwent a complete transformation, successfully delivering a professional and visually captivating platform that showcased their top-end gems and jewellery in a compelling manner.