A combination of social media platforms working seamlessly with your website gives you an edge over others. It facilitates easy interaction with customers, exchanging views and eventually sales. You can maximize your reach with social networking platforms working harmoniously with your corporate website. But before you jump onto the social media bandwagon, a few pointers will ensure smooth sailing, whatever the scale of your business.
Web Design Cardiff and Social Media
Clear Display of Social Media Icons
Social media icons should be displayed prominently on your website. Ideally, they should be placed on top, bottom or along the side of the home page. Also, make sure that you format the link in such a way that the social media page opens in a new window. This way the visitor would not have to leave your web page after clicking on the icon.
Also remember to display the icons of only those platforms where you are active. Inactive links can affect your business negatively. You can even consult a web design Cardiff service for ideas on placing social media icons on your web page.
Live Social Media Feeds on Your Website
Direct display of social media pages like facebook and twitter on the website is quite common. However, this is only for those corporates whose business has interactions on a day-to-day basis and where updates are required daily or bi-monthly.
For businesses having limited changes in structure or nature of products, it is essential to post only latest news or updates over a specific period of time, and not every time via live feed. For instance a fashion based company’s social media activity would be different from, say, a steel manufacturing unit. So choose to display live feeds according to the nature of your business.
Share Buttons
An interesting way to enhance awareness and generate interest is to “share” or “recommend” content with as many people as possible. The Add This or Share This button allows your visitors to share your product or service instantly with their contacts. A clear positioning of the button also helps in cutting down confusions. An expert web design Cardiff service can help in making effective use of this feature.
Professionalism in Social Media
Using a personal facebook page for promoting a brand is at best amateurish and, at worst, a sure-fire way to divert customers. Similarly lengthy tweets running into continuity are unacceptable in brand promotions. Every social medium comes with its own set of dos and don’ts which you must follow in order to keep the customers engaged.
Right Terminology
Social media is a flexible mode of communication. Get a know-how into the latest trends and update your site’s icons accordingly. But maintain simplicity and don’t follow any trend blindly. See what works for you but stay updated and not outdated.
Use Analytics and Social Media Insights
Google Analytics is helpful in telling you exactly how many people are reaching your website from social media platforms. All you have to do is to set up Event Tracking in Google Analytics.
SproutSocial allows you to compare analytics and information from specific timeframes. You can alter your social media settings accordingly based on the findings of the tracker thereby making your web page more dynamic.
The main objective of your marketing strategy is to reach out and connect with potential and existing customers. The primary goal of social media links is to enhance the quality of interaction with customers.
Be clear about these objectives when you go about integrating social media with your company’s website and you will benefit. You could even contact a web design service for creating and maintaining a strong online presence of your brand.