A company’s brand persona works on two levels, relatively speaking – the brand image and the brand personality. Personality is what you are and image is what others think you are. You would agree that your company is just a click away from your target audience. In such a scenario, the main question that pops up is – what message are you conveying to your existing and potential customer base?
In today’s digital age, your website says it all; it is your effective brand touch-point as it builds your online reputation too. This is where an experienced web design Cardiff plays a vital role. The trick is to convey to your designer the thumb rule that a corporate website should be such that the entire communication interface is simple and clear above all.
Over Animation Kills the Main Idea
Things like too many pop-up windows, auto-loading sounds, flashy multimedia and scrolling text annoy the visitors to your site. Don’t fall into the multimedia skills trap. Make sure that the website is minimalistic and sophisticated but never dull or over the top. Remember, you have to keep the end users in mind.
Organised Content
A disintegrated content would undoubtedly confuse the visitor. Does your web page have few links? Think from the point of view of the visitor who wants ready information about a specific service and not confusing links within links spread out on the corner of the pages. Even for your company’s press room section, limit page length to 2 or maximum 6 screenfulls. After all, corporate websites should look good in not only design and content but also navigation.
Consistency in the Pages
Without clouding the message, the colours, fonts and design of the website have to be consistent in basic style. Contrasting pages end up confusing the visitor and give an amateurish touch to the website. An ideal web design Cardiff professional would be one who understands that different page styles or colour schemes for different pages are best avoided.
Browser Compatibility
It is crucial to ensure browser compatibility so that your website runs well on three or four popular browsers. You have to maximize your reach. Ensuring mobile compatibility is a good idea since these days most people use Internet on the go. So keep it simple.
Find a Designer who Understands your Website
Ensure that the designer discusses the website with you and is not in a hurry to just finish the task and move on to the next. If necessary, contact previous clients of the web design Cardiff service and get their feedback. Zero in on a designer who asks for a detailed description of your requirements.
Testing Links
Once your website is ready, don’t just leave it at that. Links that don’t work give a shoddy impression about the company. Since the website has to be an information highway about your company and its virtual mouthpiece, check that the website is regularly tested thereafter for any dead links. Make it a habit to check your website and remind the designer to constantly upgrade the links.
Give Space
Designers usually come to the clients with revisions or their versions of the brief. Don’t be too rigid or too flexible. Hold your ground but understand what the designer is saying. There may be a genuine technical problem in carrying out an idea or at times things on paper may not look good on the screen. Let it be a two-way dialogue between you and your designer.
A Designer is not a Genie
Sudden changes or flashes of brilliant ideas may not be workable right away. Unreasonable instructions result in misunderstandings. So be professional and do your homework but leave some margin for constructive discussions and alterations.
Creating and designing your website keeping in mind the end users is an integral responsibility of a web designer in Cardiff professional. As part of your marketing collateral, your corporate website should guarantee a positive user experience in a clear and concise manner.
Contact Rhys Welsh today for effective web design Cardiff service that leads to increased conversions and a better user experience. Here is a an example of an effective web design