There are so many advantages to having a strong website. A website that not only looks and feels good but visually represents your brand can drastically improve your businesses presence. It’s likely you already know this. But what you might not realise, is that it not only matters what your website looks like but how it is built.
We are going to explore the benefits of using a professional website builder as opposed to self-building.
1. A professional web designer will transform your ideas into pixel perfection
Whilst there are user-friendly tools and means of support out there to self-build a website; you’re met with restrictions, pre-structured templates and little room for creativity. This may be perfect for some organisations or start-ups, but if you are looking for a website that perfectly encapsulates who you are as a business, has been customised and tailored to your specific business needs; a professional web builder is the avenue for you.
Working with a professional website designer means you have the ability to take total creative reigns on the project. Working together, you can provide the details and a professional will create a website that looks and feels exactly how you want it to.
Often when self-building a site (if you are not a professional web designer) you will be left constricted to text boxes and pre-made design structures. This can mean that a lot of websites end up looking pretty similar. With a professional web builder, you have total control over how your site looks – with no limitations.
2. Professional web builders are SEO specialists
SEO = Search Engine Optimization. If you’re not familiar with this, it essentially means how easy your website is to find (i.e. how high it ranks on search engines such as Google).
Although self-building a website might initially seem like an easier option; most website build templates have terrible SEO structures. What does that mean? It means that people will struggle to find your website.
Working with a professional web builder means working with SEO experts. A team of people who can offer a tonne of benefits when it comes to proper keyword research and website optimisation.
Improving SEO is definitely something that needs ongoing work, it is a long-term digital strategy. However, having the foundations built correctly from the get-go can:
- Save time
- Save money
- Boost sales
- Drive website interest
- Reduce bounce rates (people clicking on your site and leaving)
A professional knows how to get to business goals through design elements. Professional web designers understand who your audience are and what they will want to use your site for. They then build the site around this, meaning your site is built with engagement, SEO and customer experience in mind.
3. Professional web builders offer ongoing support
A big benefit of working with a professional web builder is that you have access to a website specialist if you need some technical support.
At Rhys Welsh, we offer our clients one to one sessions where we talk them through the back end of the website, so they can edit it as they please. We also know that some problems or queries are totally unique and so our clients know to call us if they need more specific help.
To summarise, if you want to get a website up quickly – a self-website build might be right for you. But if you want something to be built with the customer in mind, have targeted and specialised SEO and want to see a return on your website; hire a professional.
For more information, or to chat through any of the topics covered off in this piece with one of the Rhys Welsh team – you can get us at:
02920 290665 or This email address is being protected from spambots. You need JavaScript enabled to view it.
We love to chat!